Allison Schulnik

http://www.markmooregallery.com/artists/allison-schulnik/

Semiotics for Beginners

SEMIOTICS (study of signs, logos, & and; pictograms) 

General theories of signs are called semiotics. Semiotics is the investigation of apprehension,prediction and meaning: how it is that we apprehend the world, make predictions, and develop meaning. Chandler's book & web link above gives a very thorough overview of the study of signs & symbols and their use or interpretation. 

Semiotics for Beginners 
http://visual-memory.co.uk/daniel/Documents/S4B/
Semiotics explained by wikipedia

The Rhetoric of Image

ROLAND BARTHES IMAGE MISIC TEXT, ‘The Rhetoric of the Image’ 
The Three messages:

1^st: LINGUISTIC / written language, caption, emblem, code What language? What is significant there?

2^nd: ICONIC / pure image Denotation/connotation: Ask what are the signifiers (objects, props, etc.)? What are they denotation / connotating?

3^rd: NON CODED ICONICMESSAGE / relation between signifiers

Panzanni Advertisement discussed in reading from Roland Barthes, IMAGE MISIC TEXT.

VIDEO: Barthes and a quick description of the deconstructive system

VIDEO: Barthes and the Philosophy of Image
VIDEO: Signification by Kyle Harmon