Thursday, October 20, 2016

The Rhetoric of Image

ROLAND BARTHES IMAGE MISIC TEXT, ‘The Rhetoric of the Image’ 
The Three messages:
1st: LINGUISTIC / written language, caption, emblem, code What language? What is significant there?
2nd: ICONIC / pure image Denotation/connotation: Ask what are the signifiers (objects, props, etc.)? What are they denotation / connotating?
3rd: NON CODED ICONICMESSAGE / relation between signifiers

Panzanni Advertisement discussed in reading from Roland Barthes, IMAGE MISIC TEXT.
VIDEO: Barthes and a quick description of the deconstructive system

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